House of The Dragon

To promote season 2 of House of The Dragon, HBO made streamers take sides in The Dance of the Dragons.

(YEAR)

2024

(TIMELINE)

2 Months

(SERVICES)

Live Stream

The Opportunity.

The Opportunity.

HBO Max wanted to promote the launch of House of The Dragon season 2 on Twitch. They wanted to do it in a way that would emphasize the theme of the season while keeping authentic to Twitch and what the viewers expect and enjoy.

The Outcome.

The Outcome.

We created a custom extension to allow streamers to pit their chats against each other as Team Green or Team Black. The chats were rallied to spam chat and vote periodically throughout the streams, with a winner being declared after each round and winning free subs. To get everyone even more excited we dressed the streamers up in show-quality Targaryen wigs and costumes.

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T-Pain competes with 15 other streamers to give away a car

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LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.