Roadside Rally

The General Insurance hosted a first-of-its-kind tournament on their own custom Fortnite maps and the champion gave away a car to their chat.

(YEAR)

2024

(TIMELINE)

6 Months

(SERVICES)

Live Stream

The Opportunity.

The Opportunity.

The General wanted to reward good driving for the next generation of drivers in a space that mattered to them. They were looking for a way to connect with gamers in an environment that felt both authentic to the culture and big enough to make a statement.

The Outcome.

The Outcome.

Together with Twitch, we brought that vision to life with a custom Fortnite driving map and a high-stakes live tournament. Sixteen creators went head-to-head, and the champion earned the chance to give away a brand-new car to someone in their community, turning competition into a moment of generosity and cementing The General in the minds of younger drivers.

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LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.