KIT KAT

Kit Kat took over a GasStationFM DJ party, and turned chat into virtual bouncers who could gift entry to the VIP section.

(YEAR)

2025

(TIMELINE)

2 Months

(SERVICES)

Live Stream

The Opportunity.

The Opportunity.

Kit Kat wanted to disrupt the standard brand stream formula by meeting fans exactly where they gather. Looking to reinvent their iconic "Have a Break" ethos for a high-energy digital community, the brand sought to merge the raw, unpredictable nature of real-life events with the highly interactive, crowd-driven culture of Twitch.

The Outcome.

The Outcome.

We transformed the venue into a chat-controlled playground by constructing a physical "VIP Break Room." Using chat commands, viewers dynamically panned cameras and acted as virtual bouncers, deciding who entered the room to win surprise merch. The activation peaked with the drop of a custom, electronic remix of the classic Kit Kat jingle, giving the crowd an unforgettable set while making the audience at home feel like they were there.

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LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.