LEXUS

To launch its new EV, Lexus partnered with Laufey for a live Twitch concert honoring Miles Davis's 100th birthday with a new song debut.

(YEAR)

2026

(TIMELINE)

3 Months

(SERVICES)

Live Stream

The Opportunity.

The Opportunity.

To launch its new EV, Lexus wanted to explore the concept of evolution. Instead of a standard car showcase, they sought to map the lineage of innovation by bridging the timeless legacy of classic jazz with its modern, boundary-pushing future.

The Outcome.

The Outcome.

We produced a premium live-streamed concert event headlined by Laufey, featuring the exclusive debut of her tribute cover of "Blue In Green." Grounded by a custom, jazz-inspired vehicle design, the broadcast treated the Twitch space like a prestige stage. Laufey's massive fanbase completely took over the live stream, driving chat engagement to unprecedented metrics for a branded campaign and turning a product debut into a major cultural moment.

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LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.