Listerine
We teamed up with influential Twitch musicians to create a series of Swish Soundtracks for fans to mouthwash to
(YEAR)
2026
(TIMELINE)
1 Months
(SERVICES)
Live Stream
Kit Kat wanted to disrupt the standard brand stream formula by meeting fans exactly where they gather. Looking to reinvent their iconic "Have a Break" ethos for a high-energy digital community, the brand sought to merge the raw, unpredictable nature of real-life events with the highly interactive, crowd-driven culture of Twitch.
We transformed the venue into a chat-controlled playground by constructing a physical "VIP Break Room." Using chat commands, viewers dynamically panned cameras and acted as virtual bouncers, deciding who entered the room to win surprise merch. The activation peaked with the drop of a custom, electronic remix of the classic Kit Kat jingle, giving the crowd an unforgettable set while making the audience at home feel like they were there.
