Maru

The people behind the most famous coffee shop in LA and a story of out-running one’s own regrets.

(YEAR)

2024

(TIMELINE)

18 Months

(SERVICES)

Commercial and Branded Films

The Opportunity.

The Opportunity.

When you set out to make a documentary about a subject you have to be open to your idea changing again and again. What started as a short film about a beloved coffee shop morphed as I began to learn more about the owners’ philosophies.

The Outcome.

The Outcome.

Over the course of a year and a half I got to know Jacob and Joonmo, the driving forces behind Maru coffee. I wanted to showcase their incredible product and the craftsmanship that goes into it. During that journey I also wanted to get to the heart of what motivates someone to take the leap and pursue the American dream of owning your own business. And for these two it was all about overcoming fear in favor of radical self-belief.

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LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.

LET’S WORK TOGETHER

Have a project in mind? We'd love to hear about it.